Yevhen Levchenko, Vidzon: How Digital Changed Ukraine's Television Advertising Market and Where the Money Is

Digital technologies are radically changing Ukraine's media landscape. Part of the advertising inventory is shifting from traditional linear television to OTT platforms and FAST channels. Generative market changes open new opportunities for content monetization. How is money made in this area, and when will Ukrainian content creators be able to compete with YouTube? Oleksandr Hlushchenko is joined by Vidzon CEO Yevhen Levchenko